Writing Sales Copy Really Isn’t Anything To Panic About

writing sales copy
Writing sales copy means making your clients feel the benefits of working with you.

My clients tend to feel uneasy when I talk about ‘sales copy’ for their new website. 😨

Writing their own sales copy can seem overwhelming, even with the abundance of AI writing tools flooding the market.

However, it’s crucial to clarify that writing sales copy doesn’t connote anything sleazy.

It’s not about incorporating salesy language that could sell anything.

Instead, it’s all about shaping messages that resonate with your target audience, showing them as clearly as possible what your coaching or consulting services feel like.

Consider this: clients aren’t intrigued by the intricacies of your consulting or coaching. They aren’t seeking an exhaustive list of details, methods, or credentials. And they also don’t buy solely because of your special Easter offers.

Their primary interest lies in the benefits they’ll gain. They want to understand how your services can help them achieve their goals, overcome their obstacles, and lead their best lives.

And if you can effectively communicate and make them feel those benefits, you’ll be well on your way to winning their business.

This is why writing sales copy really isn’t anything to panic about.

By keeping your clients’ interests at the forefront of your mind, you will create copy in your authentic voice, effectively selling your consulting or coaching services not to everyone but to everyone who is at your heart. However, if writing in general isn’t your thing, don’t hesitate to seek professional assistance.

As a web designer, I’ve collaborated with many skilled copywriters and would be happy to help you find a suitable match.

But if you’d rather give it a go yourself, invest some time and truly speak to your clients, just as you would in a personal call or face-face session.

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