Why You Should Give Away 80% Of Your Knowledge For Free

share 80% of your content for free
Share approximately 80% of your knowledge on your website or social media posts, and still find clients willing to invest in your consulting services. And here is why:

Embracing the concept of sharing a substantial portion of your knowledge for free can be a powerful strategy to establish yourself as an authority in your field. By freely providing valuable insights, tips, and general information, you position yourself as a trusted source and build credibility. This generosity creates a connection with your audience and demonstrates your commitment to helping others succeed.

What Clients Really Pay For

While information is abundant, clients are often willing to invest in your services for the personalised touch you bring to the table. Your individual support, the implementation of tailored strategies, and the promise of a unique and successful outcome are what set you apart. Clients understand that the application of knowledge in their specific context, combined with your expertise, is where the real value lies.

Building Relationships And Trust

Providing a wealth of free knowledge fosters a sense of reciprocity. When potential clients benefit from your freely shared expertise, they are more likely to turn to you when they need personalised assistance. This establishes a foundation of trust and positions you as the go-to expert in your field. Clients appreciate the transparency and openness that comes with freely sharing your knowledge, leading to stronger and more meaningful relationships.

The Confidence Factor

By giving away 80% of your knowledge or even more, you showcase your confidence in your abilities. This not only attracts clients but also instills confidence in them about your high level of expertise. The assurance that you have more to offer, beyond what is freely shared, encourages clients to seek your professional services, and no one elses, with the confidence that they are making a wise investment.

Finding the Right Balance

While sharing a significant portion of your knowledge for free is beneficial, it’s crucial to strike a balance. The remaining 20% of your expertise, reserved for your paid services, represents the pinnacle of your insights, strategies, and support. This approach maintains a sustainable business model while still providing immense value to your audience.

In conclusion, the idea that you can share 80% of your knowledge for free and still thrive in your business is rooted in the understanding that clients seek more than just information. Your individualised support, the implementation of tailored strategies, and the assurance of a successful outcome are what make your services indispensable.

So, don’t hesitate to generously share your knowledge – it might just be the key to building a thriving and sustainable consulting business.

Superpowers For Your Consulting Business

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