As a consultant, coach or expert, showing your expertise and your personality will help potential clients selecting a suitable service as well as choosing you above anyone else. Here are the five essential website content types that will help you achieve this:
Services Offered: This section should clearly outline the various consulting or coaching services you provide. It can be organised into different categories if you offer many different packages. Each service should have a detailed description, explaining its benefits and the problems it can solve for potential clients.
Case Studies/Success Stories/Testimonials: Showcasing real-world examples of successful projects or clients can build credibility and trust. Case studies highlight your expertise, approach, and the positive outcomes achieved for your past clients. Including testimonials or quotes from satisfied clients can further strengthen your reputation. If you don’t have any success stories as a coach or consultant yet, use testimonials written by people who know you well, have worked with you before, e.g. at a previous job, and can describe you as a person or colleague.
Blog or Articles: A blog section allows you to share valuable insights, tips, and personal expertise. Writing regular blog articles demonstrates your knowledge and keeps website visitors engaged. It can also help with search engine optimisation (SEO) by generating relevant content for specific keywords.
About page: A personal touch is essential in consulting or coaching. The “About” page should provide a brief biography of you, including your background, qualifications, experience, and what makes you unique or passionate about your work. Adding a professional photo can make the connection more personal.
Contact and Call-to-Action: Probably the most important website content type are your call-to-actions that lead to website visitors talking to you. This section should be easily accessible from any page on the website. Provide multiple ways to get in touch, such as a contact form, email address and phone number. You could also offer a schedule to book a free first consultation. Including a strong call-to-action that encourages visitors to get in touch for enquiries or to schedule appointments helps convert visitors into potential clients.
Once you got these five website content types ready, it is time to create your homepage which gives an overview of everything and leads to individual pages. Your homepage is like your shop front, so make sure it showcases your core message, best content pieces, and in general a well-balanced mix of your expertise and personality.
Remember, a well-designed and user-friendly website is essential to make a strong first impression on potential clients. It should be easy to navigate, visually appealing, and optimised for both desktop and mobile devices.