Content Comes First, Website Design Second

content first
Your content and your website’s design are symbiotic elements, each playing a distinct role in the user experience. The design serves the presentation of your content because what users actually consume on your website will be in the form of words, videos, or audio.

To create a successful website, it’s imperative to give due consideration to both, content and design aspects, from the outset. But it is also imperative to note that content always comes first!

Following the principle that form follows function, content should lead the way, addressing the objectives of the website. Designing with placeholder text is never a good idea because any design decisions aren’t rooted in real purposes. Therefore, ignoring the role of content in the early stages of website creation can result in a big gap between design and substance.

The Challenges of Content Production

Despite the critical role of content, it often becomes an afterthought, with web designer and clients happily selecting colours, fonts, and images. Also, clients are great in what they do professionally, but they are not automatically adept content creators. Consequently, they tend to procrastinate the web content production. However, this approach can lead to content delivered too late and of poor quality which will underperform in selling their services as well as staling the website creation process and all excitement felt at the start.

To create a website that achieves its business objectives, we can adopt some strategies:

1: Spend dedicated time focusing on your content to establish a shared understanding of your business and how to present it on your new website.

If there is no content available yet structured interviews to dive deep into your mission and values will help you to extract core insights and suitable content ideas. Asking questions can support you immensely writing web copy about why you do what you do, how your clients benefit, and what your unique selling points are.

2: Templates with deadlines.

We can also use templates to make the content creation simpler. This will automatically put the content into useable formats, making sure text lengths and structure are usable for web copy. Setting a deadline will support this structured process.

3: Employing a professional copywriter.

You may resist investing in professional copywriting, considering it an unnecessary cost. However, the benefits of well-written content are obvious, most importantly it will help you selling your services quicker, making money faster.

In conclusion, taking content seriously in the web design process is essential for creating a successful and impactful website. By recognising the symbiotic relationship between design and content, emphasising the value of professional copywriting, and implementing strategies to overcome procrastination, we can enjoy a more effective website creation process.

Content is not just king; it’s the foundation on which great website design is built.

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