The idea that ‘Click Here’ is ineffective may come as a surprise to some, but let’s break it down.
Firstly, many users tend to skim over the text surrounding a link, so the clickable text must convey its purpose independently.
Secondly, the phrase ‘Click Here’ is, well, redundant. People are aware that a different colour or an underlined format typically indicates a link. But make sure that your are consistent in your design. Users need to instinctively know that everything in a specific colour is clickable and sidestep the confusion created by underlining non-clickable text…
Rather than opting for the mundane ‘Click Here,’ provide a compelling incentive. For instance, “Get More Clients Fast” is far more motivating. By addressing a direct benefit, you pique the user’s interest and increase the likelihood of them clicking on your link.
Another cardinal rule of web copy is to be clear about where a link leads. Instead of ‘Click Here’ that offers no indication, provide a destination. For example, if your link directs users to a service page, you could say, “Explore My Coaching Services”. Clarity builds trust and encourages users to click.
‘Click Here’ is a relic of the past, and it’s high time we replaced it with more exciting and promising alternatives.
