Having a website for your consulting business is as vital as having a business card. It is your virtual storefront where prospective clients can learn about your services, get a sense of your expertise, and decide whether they want to hire you. But the art of selling consulting services is not only about showcasing your skills and knowledge, it is also about building trust and rapport with your audience. Here is a checklist to guide you through the process of creating a website that sells consulting services effectively.
1 – Planning Your Website
The first step in creating a website that sells consulting services is planning. This involves deciding the goals for your website, identifying your target audience, and defining your unique selling proposition (USP).
Goals: Are you trying to attract more clients? Build your personal brand? Showcase your expertise? Your goals will guide the design and content of your website.
Target Audience: Who are you trying to reach with your website? Knowing your audience will help you tailor your content and design to their needs and preferences.
Unique Selling Proposition: What sets you apart from other consultants in your field? Your USP should be a central theme of your website.
Core Message: Write a short pitch about your clients’ problems, how you can help, and the benefits they will experience after working with you.
2 – Designing Your Website
When it comes to how to sell consulting services, first impressions matter. Your website should look professional and be easy to navigate. It should reflect your brand and make it clear what you offer. A website that successfully sells consulting services will always have a clear structure.
Layout: A clean, uncluttered layout makes it easy for visitors to find what they’re looking for.
Colour Scheme: The colours should be consistent with your brand and appealing to your target audience.
Images: Use high-quality, professional images that relate to your services.
Fonts: Choose fonts that are easy to read and consistent with your brand.
3 – Creating Content
The content of your website is crucial in selling your consulting services. It should be informative, engaging, and persuasive.
About Page: This is where you tell your personal story and build trust. More is needed than just sharing your credentials and explaining your approach to consulting. The About page is a place to talk about your clients too and how you will create benefits for them.
Services Page: Here, you should clearly explain what you do, how you do it, and how it benefits your clients. Find the right balance and decide what clients need to know to be able to make a decision. Don’t tell everything you know, tell everything a prospective client needs to know.
Blog: A blog is an excellent way to share deeper insights on your expertise, provide value to your audience, and establish yourself as an authority in your field.
Testimonials: Client testimonials provide social proof and can be very persuasive. While they should be authentic, it is ok to select, shorten or highlight text because you want future clients to identify with what past clients have to say about you.
4 – SEO Optimisation
Search Engine Optimisation (SEO) is a crucial aspect of creating a website that sells consulting services. It involves using keywords and other techniques to make your website more visible to search engines.
Keyword Research: Identify the keywords that your target audience uses when looking for consulting services like yours.
Meta Tags: These are snippets of text that describe a page content. They don’t appear on the page itself but in the page’s code.
Backlinks: These are links from other websites to yours. They can improve your website’s visibility and credibility.
5 – Using CTA’s and Lead Magnets
Call to Actions (CTA’s) and lead magnets are powerful tools for selling consulting services on a website. They invite visitors to take a specific action, such as signing up for a newsletter or scheduling a consultation.
CTA’s: These are direct instructions to your visitors, such as “Start Your Journey To Success” or “Schedule a Free Consultation”. You need to tell website visitors what you want them to do.
Lead Magnets: These are free resources, such as ebooks or webinars, that you offer in exchange for a visitor’s contact information so that you can contact them later on and sell your services when they are more ready to buy.
If you want to use Lead Magnets professionally, learn more about how to start strategic email marketing.
Creating a website that sells consulting services is not just about having a online presence. It’s about creating a professional platform where you can showcase your expertise, engage with potential clients, and demonstrate the value of your services. Your website is an investment in your consulting business, and with the right approach and effort, it can yield significant returns.
For more detailed information, check out the following How-To-Guides:
How To Balance Professionalism And Personality On A Consultant’s Website
7 Core Elements To Create A Great Consultant’s Website
7 Hacks To Make Your Website Work Harder For Your Coaching Or Consulting Business