At its core, authenticity means being yourself. And the idea of authenticity in website design is to allow your values and perspectives to shine through any state-of-the-art design or layout element. When you infuse your personality into your website, it becomes a reflection of who you are and what you stand for. This, in turn, attracts like-minded individuals and builds meaningful connections.

Some of you might be wondering, how personal they should be if they want to promote their business? Well, businesses can embrace authenticity by showing the human side of their brand. Share their story, the challenges they have overcome, and the team behind the scenes. Being transparent about their journey builds trust with customers, who are increasingly seeking genuine connections in the vast online world.

For professionals like consultants, coaches or experts, authenticity comes from showcasing expertise without losing touch with their personality. When consulting clients, your personal style plays a big part in the services you are selling. You are injecting your uniqueness into your work while maintaining a high level of professionalism. And that’s exactly what I like to do when we are co-designing your website. We let your values, believes, personal traits and enthusiasm for what you do shine through in the way you present your services.

To achieve this, we might use different design elements or craft a wording that is very much “you”. Whether it’s through colours, typography, or graphics, we make sure everything aligns with your authentic self. Be assured that your website is always going to be you and not just a website template or my personal web design taste.

What I want to say is that authenticity in website design isn’t just a buzzword; it’s the core that allows you to connect with your audience on a profound level. Share your personality and showcase your expertise, and your website will become an extension of you.