The idea behind thought leadership is to build trust and expand reach by educating future clients. Therefore, thought leadership is always at the top of the content marketing funnel.
When visitors arrive on a website, they swiftly assess its value and decide whether it’s worth their time. This critical moment, often referred to as “The Blink Test,” lasts a mere 3-5 seconds. Within this brief window, your website must capture attention, convey your core message effectively, and ignite interest in your audience. Failing the Blink Test could mean missed opportunities for lead generation and client acquisition.
We are conditioned from a young age to feel a sense of lack. It’s as if whatever we have and whoever we are is never enough. This drives us to take action, always trying to close the gap between who we think we are and who we believe we should be. It creates a constant pressure to overachieve which can negatively impact our mental health.
Today, I would like to dive deep into a topic that’s close to my digital heart: authenticity in website design. In an online world where design trends come and go, there’s something captivating about staying true to ourselves, just like our personality remains a constant in the ups and downs of our personal and professional lives.
Being a website designer has its advantages, as I have the ability to make changes or create entirely new websites whenever needed. Designing allows me to organise my thoughts and bring clarity to my ideas. Whatever thoughts occupy my mind, I can visualise them on a fresh website canvas. This initiates a process of reflection, redesigning, taking breaks, changing directions, stepping back again, and ultimately finding that perfect alignment.
Building a website is a remarkable journey, that never truly comes to an end. Websites evolve, adapt, and grow alongside your business and your goals. Websites are never finished.
Declutter youer website! If users can’t spot your best pieces immediately, that’s taking lots of great opportunities away from you. Your website should look very much like the ideal Marie Kondo cupboard!