Website Wisdom

Personal content on your website is a powerful tool that positions you as a relatable and engaging expert in your field.

The decoy effect is a fascinating psychological phenomenon that holds significant potential in guiding website user decisions when employed ethically and strategically.

Are your website users presented with too many options? A confused mind tends to shy away from making a choice, and this indecision can have profound consequences for your website’s conversion rates.

In web design, it’s not about one-size-fits-all flawlessness. Make a choice when to go the extra mile.

The idea behind thought leadership is to build trust and expand reach by educating future clients. Therefore, thought leadership is always at the top of the content marketing funnel.

Recently, new AI website builders claiming to construct entire sites have emerged. Despite my enthusiasm for AI tools, I found them disappointingly lacking.

When visitors arrive on a website, they swiftly assess its value and decide whether it’s worth their time. This critical moment, often referred to as “The Blink Test,” lasts a mere 3-5 seconds. Within this brief window, your website must capture attention, convey your core message effectively, and ignite interest in your audience. Failing the Blink Test could mean missed opportunities for lead generation and client acquisition.

There are five essential website content types that you should create to help potential clients make informed decisions and get in touch with you.

We are conditioned from a young age to feel a sense of lack. It’s as if whatever we have and whoever we are is never enough. This drives us to take action, always trying to close the gap between who we think we are and who we believe we should be. It creates a constant pressure to overachieve which can negatively impact our mental health.

Today, I would like to dive deep into a topic that’s close to my digital heart: authenticity in website design. In an online world where design trends come and go, there’s something captivating about staying true to ourselves, just like our personality remains a constant in the ups and downs of our personal and professional lives.

I know, I know. Your website is likely the last thing you want to think about during your well-deserved summer break. You’ve already put in a lot of work a while ago, so why go there again?

Being a website designer has its advantages, as I have the ability to make changes or create entirely new websites whenever needed. Designing allows me to organise my thoughts and bring clarity to my ideas. Whatever thoughts occupy my mind, I can visualise them on a fresh website canvas. This initiates a process of reflection, redesigning, taking breaks, changing directions, stepping back again, and ultimately finding that perfect alignment.

Building a website is a remarkable journey, that never truly comes to an end. Websites evolve, adapt, and grow alongside your business and your goals. Websites are never finished.

Your website is the digital face of your business, and it’s always there, representing you to potential clients. So, if your website is outdated, unattractive, or just plain embarrassing, it could be hurting your chances of winning new business.

How many pages do you have to scan before finding the one that puts your mind at ease? What does it need for you to read a website?

Declutter youer website! If users can’t spot your best pieces immediately, that’s taking lots of great opportunities away from you. Your website should look very much like the ideal Marie Kondo cupboard!

If you’re looking to enhance your online presence, Search Engine Optimisation (SEO) is the way to go.