Thriving Online Business
Have you outgrown your current website? Do you need more functionality, a modern design and a more targeted way to win new clients? Then a bespoke website offers you unlimited options.
You Want To Thrive In every Sense!
… You have been a successful consultant, coach, expert or teacher for many years.
… You have some long-term clients but want to find new ones to either grow or pivot your (online) business in a new direction.
… You are looking to make things easier for you and spend less time on things you find a hassle.
… You are a little tech-shy or you just don’t want to spend your valuable time on this.
… You have seen many ways of selling online that you don’t like but also want to find a way to do it differently.
Now, what if you could
… have a state-of-the-art website as a starting point to lift your business to a new level?
… have someone by your side to help you sharpen your message, reinvent your brand and attract new/different clients?
… trust that someone will introduce you to the benefits of automation processes while keeping your personal level of tech-love or tech-hate in mind?
… be more relaxed about selling online in an authentic and ethical way?
… get more than a 20-something web designer for your money? No discrimination intended, but having a sparring partner with 20-something years of life and business experience might be a better fit for you?
Let's Get You Onto the next level!
After reviewing where you currently are and where you want to be, we will co-create a web presence that is strategically designed for every aspect of your growing consulting, coaching or teaching business. We will develop a triad of structure, visual appearance and wording that reflects your multifaceted expertise and your unique future offers.
Now is the time to focus on clients you really want to work with. We will develop a more targeted approach with benefits-driven copy, clear call-to-actions and essential keywords so that Google sends you potential clients who are really looking for what you are offering.
Background tech, website functionality and automated processes will define an intentional client journey that transforms the way you acquire new clients online and serve them over time.
And this is how:
to see if we are a match (video call)
Briefing to define your goals and what website functionality can support you on the way (e.g. booking schedules, online payment, shop system, gated content or member content, mailing list, newsletter, email sequences, email marketing, client management, automation …).
Quote, contract and deposit
- basic copy (About you, Services, Client Testimonials…)
- portrait pictures (professional and high-resolution)
- logo files
- plus anything you would like to see on your new website (e.g. blog posts, a video etc.)
There will be a checklist with lots of advice.
to clarify your goals, target clients, sales strategy, design visions and website functionality
Audit of existing material. Personal interview in a relaxed atmosphere about you and your work.
Co-writing process to achieve copy that is in your authentic voice, exhibits your USP and establishs your authority status, but also includes all the important sales aspects. We will finetune your core message and branding plus do a profound keyword research.
Wireframe of website structure
2-3 design mock-ups to choose from
Creation of all pages, sourcing of images, set-up of functionality
Final editing of all copy
SEO optimisation in the backend
Integration of tools to cover GDPR and other legal requirements.
Client feedback: At each stage you will get a link to view the pages and give feedback in a call.
A few days later and after the final payment is received I will publish your website and transfer the site ownership to you.
Bespoke website and online business projects start at £3,000/€3,500 and take between 2 and 6 weeks depending on your requirements and choices.
N.B. Small monthly charges will occur for website hosting, your domain, specialist apps, and GDPR tools.
A website is a “living object” and needs regular maintenance, from updating plugins to readjusting SEO and GDPR to adding new content.
For a small monthly fee, I am more than happy to maintain your website longterm for you so that you don’t need to worry about any tech stuff at all and your website remains in good shape. Or I can offer you a 1:1 client tutorial to learn how to be fully in charge of your own website after our collaboration.
See your online business thrive with a bespoke website that transforms how you attract clients and serve them long-term!
Add-ons
Here are two additional services that help my clients to clearly position themselves online.
Branding & Messaging
A consistent visual appearance and core message are integral to attracting and retaining clients online. Consistency builds trust, triggers people’s memory and allows your audience to overcome initial hesitation and eventually buy from you. We will shape your message and build your brand by using a consistent wording and an appealing visual style throughout. I am happy to assist with creating a new wordmark or logo.
Blog Writing
Publishing blog posts helps your google ranking and your website traffic. However, blog writing requires many skills. There is the importance of letting shine through what your message is. But it is also essential to write blog posts that include keywords (google search terms) and sell your services. I’ll show you how to find the right balance between creative writing and sales copywriting.
A Bespoke Website That Can Do More
Membership Sites
If you have content that you would like to offer as added value, a membership site is a great choice. Basically, it’s gated content that only members (clients, subscribers) can access. Memberships can be all free or paid subscriptions on a tiered system. You can present all your content at once or implement a drip-system, meaning that members see fresh content in regular intervalls after starting their individual learning journey.
Sales Funnels
A sales funnel is a targeted online journey clients take from the first touch-point to the final purchase. It takes time to set up but once the optimisation is completed, selling content and programs online will be fully automated. We will define a value ladder of offers and create a sales process that includes social media ads, landing pages and email sequences. Please note that I follow ethical marketing standards, so no sneaky sales techniques.
Courses
Would you like to serve more clients but also have more free time at your hands? Turning your knowledge into your own courses is the answer! And if you think about it further, you might even have a lot of content already that can be used. We review your existing material and explore what more is needed to make a sellable course. Then we select a suitable eLearning platform to create and host your courses.