The Complete Guide To Creating A New Website

Home How-To-Guide The Complete Guide To Creating A New Website
Ready to take your consulting or coaching business to new heights with a powerful online presence? The key is creating a new website tailored to your brand and audience. In this How-To guide, I'll show you all the secrets behind crafting a high-converting website that establishes credibility, attracts qualified leads, and converts visitors into loyal clients.

Table of Contents

As a consultant or coach, a well-designed, professional website is essential for establishing credibility, attracting leads, and converting visitors into paying customers. In this comprehensive guide on new website creation, we’ll explore the key steps involved in creating a new website tailored to the needs of consultants and coaches. From defining your goals and target audience to choosing the right platform, design, and features, we’ll cover everything you need to know to create a website that truly represents your brand and resonates with your ideal clients.

** Any terms you don’t know yet? Check out my Glossary For New Website Owners **

Step 1: Define Your Goals and Target Audience

Before you dive into the technical and practical questions of a new website creation, it’s imperative to have a clear understanding of your goals and target audience. This foundational step will inform every decision you make throughout the website development process, from design and content to features and functionality.

Defining Your Goals

What do you want to achieve when creating a new website? Are you primarily focused on attracting new clients, showcasing your expertise and thought leadership, or providing resources and support for existing clients? Perhaps you have a combination of these goals or something more specific in mind.

Clearly defining your goals from the outset of your new website creation process will help you build a website that is purposeful and aligned with your business objectives. For example, if your primary goal is to attract new clients, you’ll want to focus on creating compelling service pages, highlighting your unique value proposition, and incorporating strong calls-to-action (CTAs) to guide visitors through the conversion funnel.

Understanding Your Target Audience

Who are your ideal clients? What are their pain points, challenges, and motivations? Understanding your target audience is crucial for creating a new website that speaks directly to their needs and resonates with them on a deeper level.

One effective way to define your target audience is to develop detailed buyer personas. These are fictional representations of your ideal clients, including demographic information, interests, behaviours, and pain points. By developing comprehensive buyer personas, you can craft website content, messaging, and design elements that speak directly to their needs and concerns.

Researching your target audience can involve various methods, such as surveys, interviews, social media listening, and analysing customer data and feedback. The more you understand your ideal clients, the better equipped you’ll be to create a website experience that captures their attention and compels them to take action.

Step 2: Choose Your Platform

With your goals and target audience clearly defined, the next step in new website creation is choosing the right platform to build your new online presence. There are several options available, each with its own set of pros and cons, and the choice you make will depend on your specific needs and requirements.

When choosing a platform for your new website creation, consider factors such as ease of use, design flexibility, cost, scalability, and the level of technical expertise required. Additionally, research the platform’s community support, plugin or extension ecosystem, and long-term viability to ensure it aligns with your business goals and growth plans.

Content Management Systems (CMS)

A Content Management System (CMS) is a software application that allows you to create, manage, and publish website content without the need for extensive coding knowledge. WordPress, Joomla, and Drupal are popular CMS platforms that offer a wide range of features and customisation options for new website creation projects.

WordPress, in particular, is a favourite among consultants and coaches who are creating a new website due to its user-friendly interface, extensive plugin and theme library, and strong community support. It’s a flexible and scalable option that can accommodate a wide range of website requirements, from simple brochure sites to complex e-commerce platforms.

Website Builders

If you have limited technical expertise, a website builder platform might be the right choice for your new website creation. Platforms like Wix, Squarespace, and Weebly offer drag-and-drop interfaces and pre-designed templates, making it easy to create a professional-looking website without the need for coding.

Just a word of caution when creating a new website for the first time on your own: Website builders are generally more affordable in the first year and require less maintenance than a CMS, but they can also be more limited in terms of customisation and scalability. Furthermore, they will get more expensive from year 2 onwards or with adding extras you might need later on. Last but not least, you are dependent on the provider, any changes they make to their software or templates will effect your website too.

If you anticipate needing advanced features or integrations as your business grows and want to stay independent and flexible in the future, a CMS may be a better long-term solution.

Custom Website Development

For consultants and coaches with specific requirements or complex functionalities in mind, hiring a professional web designer to create a custom website from scratch may be the best option. This approach offers the highest level of customisation and scalability but also comes with a higher price tag.

Custom website development is ideal for businesses with unique needs that can’t be easily accommodated by off-the-shelf solutions. It allows creating a new website tailored to your exact specifications, with custom features and integrations that can give you a competitive edge.

Check out my Website Quick Launch package which offers you a tailored website development based on pre-defined templates that can be customised but allow a budget-friendly and fast process. It combines the best of both worlds.

new website creation checklist

Step 3: Plan Your Website Structure and Navigation

With your platform chosen, the next step in creating a new website is to plan the overall structure and navigation. A well-structured website with intuitive navigation is essential for providing a positive user experience and ensuring that visitors can easily find the information they’re looking for.

Start by creating a sitemap that outlines the main pages and sections of your website. Common sections for a consulting or coaching website might include:

  • Home
  • About Us
  • Services
  • Portfolio or Case Studies
  • Blog or Resources
  • Contact


Within each section, plan the specific pages and content you’ll need to include. For example, under the “Services” section, you may have separate pages for each service you offer, with detailed descriptions, pricing information, testimonials, and relevant case studies.

When planning your website structure, consider the user journey and how visitors will navigate through your site. A clear and logical navigation menu, breadcrumb trails, and internal linking between related pages can significantly improve the user experience and help visitors find the information they need quickly and efficiently.

Additionally, consider implementing a search functionality on your website to allow visitors to easily search for specific topics or keywords, further enhancing the overall navigation experience.

Step 4: Design a Professional and Engaging Website

As a consultant or coach, your website is a reflection of your brand and expertise. Investing in a professional, visually appealing design is crucial for making a strong first impression and building trust with potential clients.

Branding and Visual Identity

Your website’s design should align seamlessly with your brand’s visual identity, including your colour scheme, typography, and logo. Consistency in branding across all touchpoints, including your website, social media, and marketing materials, is key to building brand recognition and credibility.

Layout and Typography

Choose a layout that is well-structured, visually appealing, and easy to scan. Pay attention to elements such as whitespace, contrast, and hierarchy to create a design that is both aesthetically pleasing and user-friendly.

The typography you choose should be legible and consistent throughout your website. Consider using a combination of sans-serif and serif fonts to create visual interest while maintaining readability.

Images and Multimedia

Incorporate high-quality images with a suitable resolution and scaled for your new website’s layout. Also, add videos and other multimedia elements to engage visitors and visually communicate your services and expertise. All visuals you use in your new website creation should be relevant, on-brand, and help convey your message effectively.

Responsive Design

With an increasing number of users accessing websites from mobile devices, it’s crucial to ensure your new website creation is responsive and optimised for different screen sizes and devices. A responsive website design ensures a seamless user experience across all platforms, from desktops to tablets and smartphones.

If you lack design expertise, consider hiring a professional web designer or purchasing a premium theme that aligns with your brand and industry. Investing in a professional website design can significantly enhance the overall user experience and help your website stand out in a crowded market.

Step 5: Create Compelling Content

Content is king when it comes to new website creation, and this is especially true for consultants and coaches who rely heavily on showcasing their expertise and thought leadership. Your new website’s content should be informative, engaging, and tailored to your target audience’s needs and pain points.

About Us Page

When creating a new website, it helps to start with a compelling “About Us” page that introduces your business, team, and unique value proposition. You will gain a lot more clarity about further pages once you have specified who you are, what you do and why.

Then highlight your credentials, experience, and approach to working with clients. Use storytelling techniques to connect with your audience and differentiate yourself from competitors.

Service Pages

When crafting your service pages for a new website creation, focus on showcasing the value and results you can provide to clients. Use clear, concise language to explain your offerings, and consider incorporating multimedia elements like videos or infographics to further illustrate your services and their benefits.

Additionally, include social proof in the form of client testimonials, case studies, or industry awards and recognition. These elements help build trust and credibility with potential clients, showcasing your expertise and the positive impact you’ve had on previous clients.

Blog or Resources Section

Consider incorporating a blog or resources section where you can share industry insights, tips, and thought leadership content. A well-maintained blog can position you as an expert in your field, attract organic traffic, and build trust with potential clients.

Encourage engagement by including calls-to-action, social sharing buttons, and opportunities for visitors to leave comments or ask questions. Additionally, consider repurposing your blog content into other formats, such as podcasts, videos, or downloadable resources, to cater to different audience preferences.

When creating content for your new website, always keep your target audience and their pain points in mind. Aim to provide value, address common challenges, and offer practical solutions or advice that resonates with your ideal clients.

Step 6: Optimise for Search Engines (SEO)

When creating a new website, you first focus on presenting you and your services in the best possible way. You will also have your potential clients, their pain points and how they can benefit from your services in mind.

However, potential clients will need to find your website and most likely they will search for a solution to their problems on Google. That is why Search Engine Optimisation (SEO), the practice of optimising your website to rank higher in search engine results for relevant keywords and phrases, is of major importance for the long-term success of your new website creation process.

Keyword Research

Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords with high search volume and low competition.

On-Page Optimisation

Once you have your target keywords, incorporate them naturally into your website’s content, meta tags, URLs, and image alt text. Avoid keyword stuffing, as search engines penalise websites that engage in this practice.

Additionally, focus on creating high-quality, relevant content that provides value to your audience. Search engines favour websites with fresh, engaging content that keeps visitors engaged and encourages them to explore further.

Technical SEO

Optimising the technical aspects of your new website is also crucial for SEO success. Ensure your website has a clean, crawlable structure, fast loading speeds, and is mobile-friendly. Implement structured data markup, such as Schema.org, to enhance your website’s visibility and provide rich snippets in search results.

Link Building

Building high-quality backlinks from reputable sources is another essential aspect of SEO. Reach out to industry publications, directories, or complementary businesses to explore opportunities for guest posting, content collaborations, or link exchanges.

Additionally, encourage clients and partners to link back to your new website, and leverage social media and online communities to promote your content and earn natural links.

Local SEO

If your consulting or coaching business serves a specific geographic area, consider optimising for local SEO. This involves claiming and optimising your Google My Business listing, obtaining citations from local directories, and incorporating location-specific keywords and content on your website.

Regularly monitoring and adjusting your SEO efforts is crucial as search engine algorithms and user behaviour continue to evolve.

Step 7: Implement Lead Generation and Conversion Strategies

While attracting visitors to your new website is important, the ultimate goal is to convert those visitors into paying clients. Implement effective lead generation and conversion strategies to capture potential client information and nurture them through the sales funnel.

Lead Magnets

Offer valuable resources, such as ebooks, whitepapers, webinars, or checklists, in exchange for visitors’ contact information. These lead magnets should provide actionable insights or solutions that directly address your target audience’s pain points.

Make sure your lead magnets are prominently displayed and easily accessible throughout your website, with clear calls-to-action encouraging visitors to download or sign up.

Collect email adresses for further communication and consider email marketing as an additional way of selling your services to potential clients.

Contact Form Or Scheduling Page

Include user-friendly contact forms throughout your website, making it easy for visitors to inquire about your services or request a consultation. Clearly communicate response times and what visitors can expect after submitting their information.

As a consultant or coach, you could also offer a free call so that potential clients can meet you first and discuss their needs. This free call shouldn’t be a coaching session though. Just use it to have an informal chat about you and your services versus your client and their painpoints. See if you are a match and then sell your services during the call. For booking a free call in a straightforward way, install a scheduling tool such as Calendly.

Calls-to-Action (CTAs)

Use clear and compelling CTAs that encourage visitors to take the next step, whether it’s scheduling a consultation, signing up for a mailing list, or making a purchase. Strategically place CTAs throughout your website, both inline with content and in prominent locations like headers and sidebars.

Chatbots or Live Chat

For a larger new website creation project, consider implementing a chatbot or live chat feature to provide immediate assistance and capture leads in real-time. This can be especially useful for visitors with specific questions or those who are ready to take action.

Retargeting Campaigns

After creating your new website, consider paid ad campaigns with retargeting to keep your brand top-of-mind for visitors who have shown interest but haven’t yet converted. Display targeted ads across various platforms, such as social media and search engines.

By implementing a combination of these lead generation and conversion strategies, you’ll be able to capture potential client information, nurture leads through the sales funnel, and ultimately convert more website visitors into paying clients.

Step 8: Integrate Essential Features and Functionality

Depending on your specific business needs and goals, consider integrating the following features and functionality into your new website creation:

Client Portal or Resource Centre

When creating a new website that also caters for existing clients, provide a secure area where they can access resources, download materials, or communicate with you. This not only enhances the client experience but also fosters stronger relationships and loyalty.

Scheduling and Booking System

Allow potential clients to easily schedule consultations or book your services directly from your website. Integrating an online scheduling system with online payments streamlines the booking process and reduces friction for clients.

E-commerce Functionality

If you offer digital products, online courses, or other purchasable offerings, integrate e-commerce functionality to streamline the buying process. Choose a secure and user-friendly e-commerce platform that integrates seamlessly with your website.

Social Media Integration

Seamlessly integrate your social media channels into your website to encourage engagement, sharing, and community building. Include social media icons, feed integrations, and opportunities for visitors to share your content across their networks. Please note, that GDPR regulations might limit your options depending on where you are located when creating a new website.

Analytics and Tracking

Implement analytics tools like Google Analytics or a GDPR friendly Independent Analytics to track website performance, visitor behaviour, and conversion rates. This data will allow you to make data-driven decisions for continuous improvement and optimisation.

By integrating these essential features and functionalities, you’ll be creating a new website that not only provides a seamless user experience but also supports your business goals and facilitates client acquisition and retention.

Step 9: Ensure Website Security and Maintenance

Once your new website is live, it’s important to prioritise security and ongoing maintenance to ensure a seamless and safe experience for both you and your visitors. It is time to understand that a new website creation never really comes to an end, creating a new website is an ongoing process.

SSL Certificate

Install an SSL (Secure Sockets Layer) certificate to encrypt data transmitted between your website and visitors, providing a secure connection and building trust. Most web browsers now display warnings for websites without SSL encryption, which can negatively impact user experience and conversions.

Regular Updates and Backups

Keep your website platform, themes, plugins, and software up-to-date with the latest security patches and bug fixes. Outdated software can leave your website vulnerable to cyber threats and potential data breaches.

Additionally, implement a regular backup schedule to protect your website’s data and content in case of any unforeseen issues or errors.

Website Monitoring and Uptime

Monitor your website’s uptime and performance to identify and address any issues promptly, minimising downtime and ensuring a reliable user experience. Consider using a website monitoring service or setting up alerts to notify you of any potential problems.

Spam and Malware Protection

Implement spam and malware protection measures to safeguard your website and visitors from potential threats. This can include installing security plugins, implementing reCAPTCHA on forms, and regularly scanning for malware or suspicious activity.

Accessibility and Compliance

Ensure your website meets accessibility standards and complies with relevant laws and regulations, such as GDPR (General Data Protection Regulation) and the Equality Act. This not only improves the user experience for visitors with disabilities but also helps avoid potential legal issues.

Most likely, you will be obliged to install a cookie banner when creating a new website. A cookie banner is a small notification that appears on websites, typically at the top or bottom of the page, informing users that the site uses cookies and providing options to accept/reject cookie usage or customize cookie preferences in order to comply with privacy laws like GDPR and ePrivacy regulations.

By prioritising security and maintenance when creating a new website, you’ll offer a safe and reliable online environment for your visitors, protect your business from potential threats, and ensure your website remains up-to-date and fully functional.

In Conclusion – New Website Creation

Creating a new website for your consulting or coaching business is a multi-faceted process that requires careful planning, strategic execution, and a deep understanding of your target audience. Follow the steps outlined in this guide, to build a website that not only looks professional and visually appealing but also serves as a powerful marketing and lead generation tool for your business.

Remember, your new website is a living entity that requires ongoing maintenance, optimisation, and adaptation to stay relevant and competitive. Regularly review your website’s performance metrics, gather user feedback, and make data-driven decisions to continuously improve and enhance the user experience.

With dedication and a commitment to providing value to your audience, your new website creation process is the starting point for showcasing your expertise, building trust, and converting visitors into loyal clients who drive the success of your consulting or coaching business.

** Any terms you don’t know yet? Check out my Glossary For New Website Owners **

Katrin Prakoonwit

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