Growing Business Website
Are you outgrowing your current website? Do you need more functionality, more space for your content and a more targeted way to win new clients? Then a bespoke project offers you unlimited options.
Let's grow or pivot your business in a new direction
After reviewing where you currently are and where you want to be, we will co-create a web presence that is strategically designed for every aspect of your growing consulting, coaching or teaching business. We will develop a triad of structure, visual appearance and content that reflects your multifaceted expertise and your unique future offers.
Now is the time to focus on clients you really want to work with. We will develop a more targeted approach with benefits-driven copy, clear call-to-actions and essential keywords so that Google sends you potential clients who are really looking for what you are offering.
Thanks to my intercultural background, I can also offer you valuable support in expanding your global reach. Our collaboration could involve developing a multilingual website, but more significantly, we would ensure that the translated pages align with the specific cultural preferences of your target countries.
Finally, background tech, website functionality and automated processes will define an intentional client journey that transforms the way you acquire new clients online and serve them over time.
And this is how:
to see if we are a match (video call)
Briefing to define your goals and what website functionality can support you on the way (e.g. booking schedules, online payment, shop system, gated content or member content, mailing list, newsletter, email sequences, email marketing, client management, automation …).
Quote, contract and deposit
- basic copy (about you, your services, client testimonials, offers…)
- portrait pictures (professional and high-resolution)
- logo files, branding details
- plus anything you would like to see on your new website (e.g. blog posts, videos etc.)
to learn more about you and your work, clarify your goals, target clients, sales strategy, design visions and website functionality
Audit of existing material. Personal interview in a relaxed atmosphere about you and your work.
Refresh of your existing brand kit or creation of a new one (logo, colours, fonts, wording)
- Co-writing to achieve copy that is in your authentic voice, exhibits your USP and establishs your authority status, but also includes all the important sales aspects.
We will finetune your core message and branding plus do a profound keyword research.
- Wireframe of website structure
- 2-3 design mock-ups to choose from
- Creation of all pages, sourcing of images, set-up of functionality
- Final editing of all copy
- SEO optimisation in the backend
- Integration of tools to cover GDPR and other legal requirements.
- Client feedback: At each stage you will get a link to view the pages and give feedback in a call.
When everything feels right, I will publish your website and transfer the site ownership to you.
Bespoke projects start at £3,000/€3,500 and take several weeks depending on your requirements and choices.
N.B. Small monthly charges might occur for website hosting, your domain, specialist apps, and GDPR tools.
A website is a “living object” and needs regular maintenance, from updating plugins to readjusting SEO and GDPR to adding new content.
For a small monthly fee, I am more than happy to maintain your website longterm for you so that you don’t need to worry about any tech stuff at all and your website remains in good shape. Or I can offer you a 1:1 client tutorial to learn how to be fully in charge of your own website after our collaboration.
See your business grow with a bespoke website that transforms how you attract clients and serve them long-term!
Topic Authority Building
Here are two additional services that help my clients to clearly position themselves as the go-to expert.
A consistent visual appearance and core message are integral to position yourself as an expert in your field. Consistency builds trust, triggers people’s memory and allows your audience to learn what you stand for. We will shape your message and build your brand as an expert by using a consistent wording, finding your voice and an appealing visual style throughout.
Expert Blog Writing
Blogging helps you showcase your expertise and your personality. It also builds your google ranking and your website traffic. However, blog writing requires many skills. There is the importance of letting shine through who you are and what your core message is. But it is also essential to sell your services. I’ll show you the right balance between creative writing, expert content and sales copy.
A Bespoke Website That Can Do More
If you have content that you would like to offer as added value, a membership site is a great choice. Basically, it’s gated content that only members (clients, subscribers) can access. Memberships can be all free or paid subscriptions on a tiered system. You can present all your content at once or implement a drip-system, meaning that members see fresh content in regular intervalls after starting their individual learning journey.
A sales funnel is a targeted online journey clients take from the first touch-point to the final purchase. It takes time to set up but once the optimisation is completed, selling content and programs online will be fully automated. We will define a value ladder of offers and create a sales process that includes social media ads, landing pages and email sequences. Please note that I follow ethical marketing standards, so no sneaky sales techniques.
Would you like to serve more clients but also have more free time at your hands? Turning your knowledge into your own courses is the answer! And if you think about it further, you might even have a lot of content already that can be used. We review your existing material and explore what more is needed to make a sellable course. Then we select a suitable eLearning platform to create and host your courses.