Glossary For New Website Owners – All The Terms Your Should Know

Home How-To-Guide Glossary For New Website Owners – All The Terms Your Should Know
Here is the complete glossary with all the terms we've covered related to website creation, SEO, privacy, hosting, and important concepts for website owners.

Table of Contents


A Record – A type of DNS record that points a domain name to an IP address for website hosting.

Accessibility – Ensuring your website can be used by people with disabilities, following guidelines like WCAG.

Alt Text – Text descriptions added to images to improve accessibility and SEO.

Automatic Backup – A system that automatically creates backups of a website’s files and databases on a scheduled basis.

Backlinks – Incoming links to your website from other websites, which can improve SEO.

Bandwidth – The amount of data that can be transferred to and from a website per second.

Bounce Rate – The percentage of visitors who navigate away after viewing only one page.

Breadcrumb Trail – A navigation aid showing a visitor’s location within the site structure.

Caching – Temporarily storing website data to help pages load faster on subsequent requests.

Call-to-Action (CTA) – Instruction for audience to take an action, e.g. “Buy Now”, “Sign Up”.

CDN (Content Delivery Network) – A distributed network of servers that delivers website content efficiently based on geographic location.

CNAME Record – A DNS record that aliases one domain name to another domain name.

Content Management System (CMS) – Allows users to create/edit website content without coding, e.g. WordPress.

Conversion Rate – Percentage of visitors who complete a desired action, like a purchase.

Cookie Banner – Notifies users that the site uses cookies and allows managing preferences.

Crawl Budget – The number of pages/URLs that search engines will crawl on a website, impacting indexing.


Dedicated Server – A single physical server hosted for the exclusive use of one website or client.

DNS (Domain Name System) – Translates domain names to IP addresses for website hosting.

Domain Authority – Search ranking score predicting a website’s ability to rank on search engines.

Domain Name – The web address of a website, e.g. “”.

Dwell Time – How long a user spends on your site after clicking a search result.E-G

Favicon – The small icon appearing in a browser tab representing the website.

Firewall – A security system monitoring and controlling incoming/outgoing network traffic.

GDPR – EU law regulating data protection and privacy for EU citizens.


Heat Map – Visual representation of where users click or scroll on a webpage.

Hosting – Service that stores website files and makes them accessible on the internet.

HTTP/HTTPS – Protocols for transmitting website data, with HTTPS being encrypted.

Indexing – Process of search engines discovering, crawling, and adding web pages to indexes.

IP Address – A unique string identifying a web server for hosting websites.K-L

Keyword Research – Finding relevant words/phrases your target audience searches for.

Keyword Stuffing – Overusing keywords to manipulate rankings, which is penalized.

Landing Page – Webpage for a marketing campaign where visitors “land” after clicking an ad.

Lead Magnet – Valuable offer like an ebook to capture email leads from visitors.

Link Building – Process of acquiring backlinks to improve search engine rankings.

Load Balancing – Distributing traffic across servers to optimize resources and uptime.

Long-Tail Keywords – Longer, specific keyword phrases with lower search volume but higher intent.


Managed Hosting – A hosting service where the provider manages core aspects.

Metadata – Data describing web pages to help search engines understand the content.

MX Record – A type of DNS record for routing email to an email server.

Navigation – The menus and links allowing users to find pages on a website.

Name Server – A server that stores and communicates DNS records for a domain.

Organic Traffic – Website visitors from unpaid search engine results, not ads.P-R

Page Authority – Score predicting how well a specific page will rank on search engines.

Page Speed – How quickly webpage content loads, which impacts SEO.

Responsive Design – Website layout adapting for optimal viewing across devices.

Rich Snippets – Enhanced search results using structured data markup.


Search Engine Optimization (SEO) – Optimizing content to rank higher in search engine results.

Search Volume – Number of searches for a particular keyword over a set time period.

Sitemap – Outline of all pages and content included on a website.

SSL Certificate – Encryption to protect information transmitted through a website.

Subdomain – An additional section of a domain name, like “”.T-V

Title Tag – HTML element specifying the title shown for a web page in search results.

Uptime – The amount of time a website is running and available to receive requests.

Usability Testing – Evaluating a website by testing it with real users.

User Experience (UX) – How easy and satisfying a website is for users to interact with.


Version Control – Managing changes to website files over time.W-Z

Web Hosting – Service that stores and serves website files via the internet.

Website Audit – Analysis and review of website performance, SEO, usability, security, etc.

Website Migration – Moving a website between platforms, hosts, domains, etc.

XML Sitemap – A file listing website pages to help search engines crawl the site.

Katrin Prakoonwit

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