If you have a specific vision in mind, need more functionality, would like to see different designs to choose from or have a lot of content to show, then a bespoke website offers you unlimited options.
Let's Co-Create Your Bespoke Website!
In a bespoke website project, we will co-create a web presence that is strategically designed for every aspect of your growing coaching, consulting, teaching or training business. We will develop a triad of structure, visual appearance and wording that reflects your multifaceted expertise and unique offers.
Equally important is a benefits-driven copy plus targeted call-to-actions. And we will include essential keywords so that Google notices your website and potential clients can find you when searching for coaching and consulting services on the web.
Background tech and website functionality (automation) will define an intentional client journey that transforms the way you acquire new clients online and serve them over time.
And this is how:
to see if we are a match (video call)
Briefing to define how many pages and which functionality and integrations (e.g. booking forms, booking schedules, online payment, shop system, gated content or member content, mailing list, newsletter, email sequences, email marketing, client management, automation …) your website will need.
Quote, contract and deposit
- basic copy (About you, Services, Client Testimonials…)
- portrait pictures (professional and high-resolution)
- logo files
- plus anything you would like to see on your new website (e.g. blog posts, a video etc.)
There will be a checklist with lots of advice.
to clarify the sales targets and define the call-to-actions
Audit of existing material. Personal interview in a relaxed atmosphere about you and your work.
Co-writing process to achieve copy that is in your authentic voice, exhibits your USP and establishs your authority status, but also includes all the important sales aspects. We will finetune your core message and branding plus do a profound keyword research.
Wireframe of website structure
2-3 design mock-ups to choose from
Creation of all pages, sourcing of images, set-up of functionality
Final editing of all copy
SEO optimisation in the backend
Integration of tools to cover GDPR and other legal requirements.
Client feedback: At each stage you will get a link to view the pages and give feedback in a call.
A few days later and after the final payment is received I will publish your website and transfer the site ownership to you.
Bespoke website projects start at £3,000/€3,500 and take between 2 and 6 weeks depending on your requirements and choices.
N.B. Small monthly charges will occur for website hosting, your domain, specialist apps, and GDPR tools.
A website is a “living object” and needs regular maintenance, from updating plugins to readjusting SEO and GDPR to adding new content.
For a small monthly fee, I am more than happy to maintain your website longterm for you so that you don’t need to worry about any tech stuff at all and your website remains in good shape. Or I can offer you a 1:1 client tutorial to learn how to be fully in charge of your own website after our collaboration.
See your business thrive with a bespoke website that transforms how you attract website visitors and convert them into long-term clients!
Bespoke Website Add-ons
Here are two additional services that help my clients present themselves online in the best possible way.
Branding & Messaging
A consistent visual appearance and core message are integral to attracting and retaining clients online. Consistency builds trust, triggers people’s memory and allows your audience to overcome initial hesitation and eventually buy from you. We will shape your message and build your brand by using a consistent wording and an appealing visual style throughout. I am happy to assist with creating a new wordmark or logo.
Publishing blog posts helps your google ranking and your website traffic. However, blog writing requires many skills. There is the importance of letting shine through what your message is. But it is also essential to write blog posts that include keywords (google search terms) and sell your services. I’ll show you how to find the right balance between creative writing and sales copywriting.
A Bespoke Website That Can Do More
If you have content that you would like to offer as added value, a membership site is a great choice. Basically, it’s gated content that only members (clients, subscribers) can access. Memberships can be all free or paid subscriptions on a tiered system. You can present all your content at once or implement a drip-system, meaning that members see fresh content in regular intervalls after starting their individual learning journey.
A sales funnel is a targeted online journey clients take from the first touch-point to the final purchase. It takes time to set up but once the optimisation is completed, selling content and programs online will be fully automated. We will define a value ladder of offers and create a sales process that includes social media ads, landing pages and email sequences. Please note that I follow ethical marketing standards, so no sneaky sales techniques.
Would you like to serve more clients but also have more free time at your hands? Turning your knowledge into your own courses is the answer! And if you think about it further, you might even have a lot of content already that can be used. We review your existing material and explore what more is needed to make a sellable course. Then we select a suitable eLearning platform to create and host your courses.