I am a web and content creator with 20+ years of experience in the consultancy industry. My work is strategic, not just pretty. And I speak to you in plain English (with a German accent) when talking tech.
On a large web project for a German corporate a long time ago, I was paid extra for “translating” between the IT guys, the sales team and the HR department. The project had stalled because of their miscommunication and hostile attitude towards each other.
Today, I am still the one “in-between”. I understand the tech without being a tech nerd, I follow the online marketing gurus from a safe distance and I have learned a useful amount of web design principles.
What I love most is to connect with my clients who have their unique way of working as a coach, consultant, trainer or educator, and to apply my deep understanding of the consulting industry to their benefit when creating their state-of-the-art website.
My top priority is a enjoyable collaboration! And a website that truly reflects my clients’ personality and sells their services because of that.
The work I do is strategic, not just beautiful. Creating a new website can trigger a lot. It quickly leads to the question of what to sell how, it will prompt you to sharpen your message, redefine your offers, and decide who you really want to serve. Because I have worked in the consultancy industry for 20+ years, I am not just your web designer but also a strategic thinking partner!
Building a website yourself can quickly lead to overloaded pages. And you’re losing potential clients by confusing them. I make websites with a clear structure, an intentional client journey and targeted call-to-actions. Quite often I reduce content so that the website is less cluttered and works more effectively because clients can find straightaway what they are looking for.
Most of my clients have experienced tech-overwhelm or spent a fortune on web agencies - feeling quite powerless. Whether you opt for Website in a Week, a bespoke online business project or support to build your online presence: my approach is “no-frills” which leads to a balanced choice of tech tools, client empowerment and a more relaxed online life.
Create like an artist. Solve like an engineer. Act like an entrepreneur.
The Back Story
I started my career at a leading newspaper in Frankfurt, Germany, where I experienced the buzz of the paper’s very first web launch in 2001. A few years later, I moved to Munich and opened my own web and content creation business, working with coaches, consultants, psychologists and other service-based businesses.
I co-developed an award-winning HR portal as part of my work for a client in the consultancy industry and also relaunched a web portal for an intercultural trainings firm. Furthermore, I conceptualised a book series on international business communication.
In 2019, I co-founded crossculture2go, a specialist learning and coaching platform for global business skills. Since then, platform strategy, design and development, web content and eLearning creation, UX, SEO, branding and social media marketing are my daily business while also supporting 160+ coaches worldwide in presenting their services through the platform. At crossculture2go we also run the assessment-based 3GSG program which shows corporate sales teams how to proactively close global sales gaps so that they sell more effectively in their respective foreign markets.
I hold a degree in International Cultural and Business Studies as well as in Organisational Psychology.
Since 2008, I live with my family in the Thames Valley, one of the leading tech hubs in the UK, close to London, Oxford and the beautiful South Coast.
Interested in working with me?
I am very grateful to have your ideas, your support and the experience of a wonderful partnership."
“My thanks go to Katrin Prakoonwit. She was always able to set the sails and stay the course.”
Zeina Matar, Intercultural Communication Coach & Trainer
“First and foremost, I would like to thank my editor Katrin Prakoonwit. With her expertise and great feeling for language and culture, she accompanied the process of creating this book and was always available to give me advice and support.”
Alexandra Metzger, Intercultural Consultant, Trainer and Coach
“Many thanks to Katrin Prakoonwit for her suggestions and language skills with which she skillfully guided me through this project.”
Eugeniya Weber, Intercultural Trainer, Speaker, Interpreter, Author
“We would like to take this opportunity to thank Katrin Prakoonwit for her excellent support, her clear line and the good and pleasant cooperation, without which this project could not have been realised.”
Markus Hasenfratz, Management Consultant, Gerardo Müller Alban, Intercultural Trainer
“Many thanks to Katrin Prakoonwit, who gave this book its professional polish.”
Julia Fellinger, German-Norwegian Chamber of Commerce, Oslo
“To Ms Prakoonwit, for her always kind and very competent guidance a big thank you.”
Isabelle Demangeat, Intercultural Trainer, Consultant and Coach
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