I am a web and content creator with 20+ years of experience in the consultancy industry. My work is strategic and content focused, not just pretty. And I speak to you in plain English (or German if you prefer) when talking tech.
Creating a new website can be a catalyst for crucial questions about your core message, offerings, and target audience. With over two decades in the consultancy industry, I'm not just your web designer; I'm your strategic thinking partner!
Building a website without focus leads to clutter and confusion, potentially driving away clients. I craft websites with a clear structure, purposeful user journey, and effective calls to action. Sometimes, less content means a more streamlined and client-friendly experience.
Many of my clients have experienced tech-overwhelm or design-madness with overly expensive web agencies. Whether you choose my Website Quick Launch Package or a custom website project, my 'no-frills' approach means a balanced choice of design & tech.
On a large web project for a German corporate a long time ago, I was paid extra for “translating” between the IT guys, the sales team and the HR department. The collaboration had stalled because of their ongoing miscommunication and hostile attitude towards each other.
Today, I am still the one “in-between”. I understand the tech without being a tech nerd, I follow the online marketing gurus from a safe distance, and I have learned a useful amount of design principles.
What I love most is to connect with my clients who have their unique way of working as a consultant, coach, expert or educator, and to apply my deep understanding of the industry to their benefit when creating their well-balanced website.
My top priority is an enjoyable collaboration! And a website that truly reflects my client’s expertise and personality, selling their services because of that.
The Back Story
I started my career at a leading newspaper in Frankfurt, Germany, where I experienced the buzz of the paper’s very first web launch in 2001. A few years later, I opened my own web and content creation business in Munich, working with consultants, psychologists, coaches and other service-based businesses.
As a web content partner, I developed an award-winning HR online portal for a client in the consultancy industry, and also relaunched an online platform for an intercultural trainings firm. What followed was the publication of a book & elearning series on international business communication.
In 2019, I co-founded crossculture2go, which began as a specialist global business coaching platform and now specialises in international sales training. Here too, web and content design, strategy, eLearning, SEO, branding as well as online marketing are my daily business.
Since 2008, I live with my family in the Thames Valley, one of the leading tech hubs in the UK, close to London, Oxford, Winchester, the New Forest and the beautiful South Coast. I maintain strong relations with my friends and clients both in Europe and Southeast Asia.
I hold a degree in International Cultural & Business Studies as well as in Organisational Psychology. During my years at the newspaper, I also qualified as an editor.
“My thanks go to Katrin Prakoonwit. She was always able to set the sails and stay the course.”
Zeina Matar, Intercultural Communication Coach & Trainer
“First and foremost, I would like to thank my editor Katrin Prakoonwit. With her expertise and great feeling for language and culture, she accompanied the process of creating this book and was always available to give me advice and support.”
Alexandra Metzger, Intercultural Consultant, Trainer and Coach
“Many thanks to Katrin Prakoonwit for her suggestions and language skills with which she skillfully guided me through this project.”
Eugeniya Weber, Intercultural Trainer, Speaker, Interpreter, Author
“We would like to take this opportunity to thank Katrin Prakoonwit for her excellent support, her clear line and the good and pleasant cooperation, without which this project could not have been realised.”
Markus Hasenfratz, Management Consultant, Gerardo Müller Alban, Intercultural Trainer
“Many thanks to Katrin Prakoonwit, who gave this book its professional polish.”
Julia Fellinger, German-Norwegian Chamber of Commerce, Oslo
“To Ms Prakoonwit, for her always kind and very competent guidance a big thank you.”
Isabelle Demangeat, Intercultural Trainer, Consultant and Coach
Create like an artist.
Solve like an engineer.
Act like an entrepreneur.
Why Work With Me?
#12 – And you can always talk to me! I value your input and ensure open communication throughout the design process, involving you in key decisions and incorporating your feedback to create the website you are envisioning.